Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads. Those can be both on and off Amazon. This software provides automated, centralised media buying from multiple sources.
What is Programmatic advertising?
Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.
Can I use Amazon DSP if I don’t sell products on Amazon?
Yes. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.
Do I need to create my own ads?
You have the flexibility to use your own custom ads. You can also use exclusive Amazon creative options. These include e-commerce creative templates or video creative builder.
E-commerce creatives can include image you provide. Various elements are automatically generated to drive the best performance.
The video creative builder allows you to create an engaging video free of cost. Simply select any template and use your product image.
How do I measure the performance of my campaigns?
Amazon provide metrics to help you understand your campaign’s effectiveness. Retail insights allows you to compare retail activity before, during and after your campaigns. Amazon campaign reporting allows you to measure advertising’s impact. That is how consumers discover, research and purchase your products. Third-party reporting solutions offer you access to enhanced insights. Brand lift and offline sales impact are some examples. So these provide a full understanding of advertising effectiveness across media channels.
What is the difference between Amazon DSP and Sponsored Display?
Sponsored Display is a self-service display advertising product, and Amazon DSP is a product that allows you to programmatically purchase ads that include, but are not limited to, display ads.
Some aspects of campaign creation and optimisation are also automated with Sponsored Display. Amazon DSP enables campaigns to be fine-tuned.
Looking to improve your Amazon marketing strategy? It’s time to dive into Amazon DSP, who to target with Amazon ads, and HOW to target them. You can also ready further her
We are expert ecommerce accountants and VAT experts. Please contact us to help you in Xero accounting, Xero Book keeping, VAT and ecommerce accounting.